Promotion and Support MaterialsPromotional materials communicate the value of your product or service to the people who need to hear the message. That's called marketing communications. Without it, you are a lone voice in the wilderness. - Brochures, flyers
- Data sheets for technical and mechanical products
- Direct Marketing, the most powerful and cost-effective tool for communicating value to potential customers and clients. From postcards to sales letters, e-mail campaigns to newsletters and ezines.
- White papers, a powerful way to talk about a problem, how others have solved it, your product/service approach and what makes it a superior solution.
- Articles and ghostwritten books show potential customers that you have the expertise needed to solve their problems.
- Web sites, the most effective tool for customer retention and support available to small businesses today.
External support materials help retain existing customers, show them how to get the most out of your products and services, and keep those customers apprised of new products and services. Internal support materials help your employees better serve your customers, and simplify new employee training. | 
