Bookstore

The Entrepreneur's Concept Assessment Toolkit, by Michael Knowles and David Leland

If you are looking for an effective way to assess the unique value of a business idea, then this Concept Assessment toolbook is exactly what you need. It isn't a substitute for a business plan or marketing plan, but it offers something neither of those can give you: A structured method of clarifying and articulating your concept's unique value and quickly determining in an objective way whether your concept can practically be developed into a marketable product or service.

"Instead of offering the same old business platitudes, it forces you to do the deep thinking you should be doing. As the "reader" of this workbook, you must ask and answer difficult questions of yourself and your partners or customers, you must do the research, you must analyze the results. And that is its real gift, because it's those steps and that hard thinking that many, many professionals gloss over -- at their peril -- when launching a new product line or a new business." -- John Paulsen

Order your copy today direct from the publisher, from Amazon.com, or from your local retailer.

The Four-Point Writing Project Success Guide, by Michael Knowles

Have you ever worked on a truly awful writing project? Perhaps you're facing one now, and dreading every second of it. If that's the case, this is the ebook for you. You'll learn that setup is everything, and that the right research will cut your writing time in half. I show you how to write a book in 10 business days or less -- no fooling. Most people are shocked at how quickly they can put an ebook together after reading The Four-Point Writing Project Success Guide.

FREE to download. 20 pages. Published by WriteThinking Publishing, July 2002.

You CAN Take Credit Cards Online: How to Save Thousands in Online Credit Card Procesing Costs, by Michael Knowles

Tom Mahoney of merchant911.org calls this one "a clear, concise decision-making guide." Moira Allen of Writing-World.com says, "Knowles' book demystifies the whole process of accepting credit cards for the ordinary person who wants to get started marketing products on the Web."

You CAN Take Credit Cards Online provides everything the aspiring Internet merchant needs to know about accepting credit cards online. It tells you why you must sell on the Internet, describes the differences between third-party payment processors and internet merchant account providers, and shows you how to select the best online payment processing solution for your product or service.

Available at Amazon.com.

ISBN 0-9724885-0-2. 109 pages. Published by WriteThinking Publishing, August 2002.

Coming Soon:

• 101 Ideas for Generating Ideas, by Michael Knowles
• Another Yellow Brick Road: Internet Marketing, eBusiness, and the Same Old Same Old
• No Geeks With Pencils: Self-Promotion for Technical Writers, by Michael Knowles

Copyright (c) 2002-2006 by Michael Knowles. All Rights Reserved.
Contact me by e-mail at , or call 831-531-2896.