A Door Marked YOU
How many resumes have you sent out this week? 5? 10? 50? If you aren’t getting the interviews you want, it’s time to look at why your resume isn’t working.
A Door Marked “You”
No resume on the planet is going to get you a job. YOU are going to get you a job, and one of the tools in your job search is a resume that opens the doors marked “You”. The right resume, designed in response to the right ad, will almost always land you an interview.
What this means is that each resume you send out must be tailored to fit the job you’ve identified. One resume per job. Want to apply to 50 jobs? That’s right — you need 50 different resumes.
I can hear what you’re thinking. You’re thinking, “Wow. That is a LOT of work.”
Well, sure. But get this: One-size-fits-all resumes end up fitting no job whatsoever. So, do you want to get an interview, or don’t you?
Getting to The Conversation
Here’s what you’re going to do. Rather than use the shotgun job search method, the one nearly every job hunter uses because they haven’t defined a clear target, you are going to be choosy and specific. Creating a resume that gets you into the interview and starts The Conversation is your aim. It’s therefore critical for you to be selective about your target jobs.
When you find a job posting that sounds right, read it through. Employers tell you exactly what they’re seeking using functional key phrases and keywords, such as “Project Management”, “Customer Service”, and “Team Leadership”. Identify the key phrases and keywords in the job description and match those to your areas of expertise. Then, go through your resume and use those phrases and words when you describe your skills and accomplishments.
Using the same language a potential employer uses will do two things: It will get your expertise picked up by applicant tracking system software, and it will make your resume easy to scan for interns and admins who will likely see it before it gets to a hiring manager.
What to Do Next
When you adjust your resume to align with how an employer describes the job, you’re not gaming the system. You’re learning to describe what you do in the language of the employer. That’s the key to clear communication — understanding and using the language of the other person. When you do that in a resume, the results yield interviews.